You want to sell your home and get great results. So what is the best strategy to use in today’s market? 

Let’s take a look at the three strategies you can use, which are listing above, listing at, or listing slightly below market value.

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Let’s break down the three strategies we can use when listing your home.

Pricing Your Home Above Market Value

When there’s less inventory, this strategy can work well. We need to be cautious though because pricing your home too high could mean limiting the exposure the property gets, turning some potential buyers off. So, you may get much fewer offers, or have a longer wait, but it could sell at a higher price.

Pricing Your Home At Market Value

We’d establish the fair market value of the home using comparable properties, and list your home at the number we get. It’s often a smart strategy, getting you a good amount of leverage through an average number of offers, near or at asking price.

Pricing Your Home Below Market Value

Pricing below fair market value means your home may stand out from similar properties for sale. Listing your home for less may lead to more interest, more exposure, more offers, and leverage when negotiating. Potentially.

So what is the best strategy for pricing your home? It depends. Often realtors try to run the same play every time, and pricing your home really isn’t a one size fits all move. Your Realtor needs to give serious consideration to which of these strategies is best for you and your home in your situation and the state of the market.

Whatever strategy you prefer, our team is here to help you every step of the way.